Easy Self-coiling: With its strong magnets rings and rubber casing, this unique design makes our cable more flexible when in use or storing. It has the capability and funcion to be a short or longer cable depending on what appliction you need. Just wind or unwind the cable and your ready to go. Durbability & stability: This cable has a unibody connector desing with TPE tubing over the nylon braided jacket to protect the inner wires. Charging: Engineered from high grade materials, this cable provides superior speed and reliability.